Thursday, October 03, 2013

Pass The Purple Purse

Collaboration with Latina Bloggers Connect and The Allstate Foundation

October is Domestic Violence Awareness Month and The Allstate Foundation is running the Purple Purse Project to bring awareness. Domestic violence affects one in four women in their lifetime. It happens more 145 times each hour in the United States.That is more than breast, ovarian and lung cancer, combined.  And every day, on average 3 women die from domestic violence.  Yet very few will ever talk about it. They won't say anything to their friends or even their family. Even if you are not a victim, the topic alone, is hard to discuss. That is where the Purple Purse project comes in. The Allstate Foundation hopes that this project will help spark the conversation. Finding the words to get the conversation started is hard, but is a great place to start. The site may look like a fashion magazine, but it is designed to start an open dialogue about domestic violence. 

So why the purple purse? The number one reason a domestic violence victim stays in an abusive relationship is a lack of financial knowledge and resources. The purse is a symbol of a woman's financial domain and purple is the national color of domestic violence awareness month. By passing on the purple purse you are helping to empower victims of domestic abuse by helping give them financial back-up to leave their situation they are in. 

This is the 3rd year for the Purple Purse project and this year Allstate Foundation has pledged to donate up to $350,000 to the YWCA to go towards programs for domestic abuse survivors. Here is how you can make that goal a reality.....

Pass on the purple purse!

Virtually of course. 

Just click on the picture below and enter the code: 0003 and your zip code. Your zip code helps you track where your purse has traveled. Every time that code is entered another $5.00 goes toward helping domestic abuse survivors. This program is going on through the entire month of October. 

Passing on the purple purse only take a few seconds, but can help change and even save lives. This is a chance for you to take action against domestic violence. A chance to start the conversation about a very real issue that effects women all over the world. You can get more infomations by visitin or on the Click to Empower Facebook page.

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